As many consumers are facing financial struggles, consumers are only prioritising important categories for their day-to-day living. For many consumers dietary supplements is not an essential category and can therefore be easily removed from their shopping carts.
With consumers experiencing ongoing financial difficulty, they are making purchasing decisions around whether a category is essential or not. Consumers will remain price sensitive and will only commit to non-essential categories, such as dietary supplements, if they are on sale and available at a discount.
Ongoing declines in disposable incomes and the eschewing of products that are considered non-essential could create an opportunity for private label players in dietary supplements to offer consumers good quality products at lower prices. This trend, in turn, however, is set to dampen forecast period value sales growth.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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