Few changes are expected to be seen in dietary supplements over the forecast period, with all of the same growth drivers that were in evidence in the category during the review period set to continue propelling the category forward during the forecast period as well. Products with an immune system function boosting positioning are set to continue outperforming other products the best.
The forecast period is expected to see an increase in demand for dietary supplements with a beauty-oriented marketing position. However, it should be noted that there are currently relatively few products of this type available in Norway and sales are rising from a very low base.
With the numbers of Norwegian people that are avoiding meat, eggs, dairy and other animal products expected to continue rising over the forecast period, it is inevitable that there will be higher interest in dietary supplements that can provide nutritional support to those living a vegan lifestyle and those pursuing a plant-based diet. Furthermore, while these products are likely to be sought-after mostly by vegetarians and vegans, it is possible that other consumers will also want to purchase them in growing numbers due to concerns that other types of dietary preference could lead to nutritional deficiencies or simply because some consumers now automatically associate the term “vegan” with healthier products.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!