Negative population growth, significant market saturation and maturity of most of the categories are all set to limit the future growth potential of dietary supplements in North Macedonia over the forecast period. While health and wellness trends, innovation and frequent key new product launches will have a positive impact on the market going forward, saturation and a shrinking consumer base will result in significantly slower growth in the period to 2028 compared to that recorded over the review period.
Driven by demand primarily from younger consumers, protein supplements and eye health supplements are set to be among the fastest growing dietary supplements over the forecast period. Fitness, staying in shape, and eye health are increasingly important to both millennials and GenZ, therefore these categories will benefit the most over the forecast years.
The expansion of e-commerce is set to improve the availability of and ease of access to dietary supplements in the North Macedonia going forward. As a result, sales of dietary supplements via this distribution channel will continue to see a double-digit increase over the forecast period, and further diversification of dietary supplements brands and product portfolios across the country is expected.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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