As people become more committed to staying healthy and leading a more balanced lifestyle, they are also dealing with increasing time constraints and higher stress levels. This is leading to a rising demand for products that can help them achieve their health goals.
Further price rises could have a negative impact on the growth of the dietary supplements category as Romanian consumers look to cut back on non-essential spending in light of the rising cost of living. However, it is unlikely that increased prices will cause a major disruption to demand, as consumers are likely to opt for a combination of vitamins and dietary supplements rather than solely relying on dietary supplements.
In a highly fragmented category, many manufacturers are expected to innovate through new product launches. Thus, the forecast period is predicted to see manufacturers develop new formulations and delivery formats to cater to consumers’ needs.
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Understand the latest market trends and future growth opportunities for the Dietary supplements industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Dietary supplements industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Dietary supplements
It is the aggregation of all dietary supplements: Minerals, fish oils/omega fatty acids, garlic, ginseng, ginkgo biloba, evening primrose oil, Echinacea, St John's Wort, protein supplements, probiotic supplements, eye health supplements, co-enzyme Q10, glucosamine, combination herbal/traditional supplements, non-herbal/traditional supplements, and all other dietary supplements specific to country coverage.
See All of Our DefinitionsThis report originates from Passport, our Dietary supplements research and analysis database.
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