Over the forecast period e-commerce is set to boost sales value sales of herbal/traditional products. The wider availability of new herbal/traditional products at lower prices will entice consumers towards this channel.
Despite negative demographic trends in Bulgaria which may limit herbal/traditional products’ potential consumer base, consumer’s rising propensity to support health and wellness is set to remain one of the key factors positively impacting sales in the category over the forecast period. The urban population is living increasingly dynamic lifestyles and there is greater awareness amongst older consumers about products that improve their quality of life.
As the trend for healthy living continues to spread among younger generations of Bulgarian consumers, a shift toward more natural products is expected. As a result, Bulgarians are likely to steer away from synthetic or chemical-based remedies.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Bulgaria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Bulgaria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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