Herbal/traditional is expected to develop at a slow but steady pace over the forecast period, with growth rates set to be slightly below what was registered during the review period. The various background trends influencing demand during the review period are expected to remain present during the forecast period, essentially acting as opposing forces, resulting in moderately positive sales growth.
The forecast period is expected to see several categories of herbal/traditional products remain subject to niche demand and this is largely due to the general consumer preference for OTC and Rx products, which are seen as more effective and more reliable. These categories include herbal/traditional topical analgesics, herbal/traditional digestive remedies and herbal/traditional dermatologicals, all of which are highly unlikely to evolve into mainstream categories before the end of the forecast period.
At the end of the review period, e-commerce was already accounting for around one-eighth of value sales in herbal/traditional products and the forecast period is expected to see e-commerce outperform other retail channels to generate a higher proportion of category sales. One factor that should be consider here is that there is a slight stigma surrounding herbal/traditional products in this is because they are viewed with such scepticism among a wide group of consumers.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!