An increasing number of consumers are becoming interested in issues around sustainability, and organic and local production. Therefore, manufacturers are leveraging the green trend and trying to reach a wider audience by offering herbal/traditional products that fit the concept of organic and locally-sourced ingredients.
Herbal/traditional topical analgesics is predicted to be one of the most dynamic categories within herbal/traditional products over the forecast period in both value and volume terms. There is a growing interest among Portuguese consumers in more natural products and therefore non-chemical-based products.
Herbal/traditional products is currently seen as a more promising category in terms of its growth prospects than most standard OTC categories. Therefore, as with any growing category, herbal/traditional products will likely attract further investment in new products and marketing campaigns from consumer health players looking to take advantage of this growth opportunity.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Portugal with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Portugal, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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