Herbal/traditional products is to remain a popular category amongst Serbian consumers during the forecast period. Many would rather choose herbal remedies whenever it is possible, and producers are likely to use the presence of herbal ingredients as a promotional tool.
Pressure on consumer disposable incomes and rising prices are expected to dampen the demand potential for herbal/traditional products in Serbia during the forecast period. Increased prices will be a significant driver of value growth, but price sensitive consumers are set to purchase mainly necessary drugs prescribed by doctors and reduce their consumption of herbal/traditional products.
Competition is set to become more intense during the forecast period. Serbian consumers are expected to carefully select the products they need, with price set to play an important role.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Serbia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Serbia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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