Herbal/traditional products is projected to see robust growth over the forecast period in constant value (2023 prices) terms. This expected to be driven largely by the growing demand for herbal/traditional dietary supplements and tonics, while a growing number of players are also likely to focus on introducing cough and cold remedies featuring herbal ingredients.
Herbal/traditional products positioned to strengthen the immune system are likely to gain further traction over the forecast period, as consumers becoming increasingly informed about how to lead healthier lives. Additionally, consumers are becoming more focused on preventative health, and this is likely to have a particular impact on demand for herbal/traditional dietary supplements.
During the forecast period, the scope of herbal/traditional products is expected to expand to include a wider range of health benefits and uses, such as men’s and women’s health. For example, Eu Yan Sang has unveiled Adore.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Malaysia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Malaysia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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