The increasing presence of physiotherapists and herbal doctors in Tunisia is expected to drive demand for herbal/traditional products over the forecast period. Physiotherapists, with their expertise in physical rehabilitation and holistic wellness, often incorporate herbal/traditional products into their treatment plans.
Herbal/traditional products are viewed very positively by Tunisians, with this positive perception continuing to intensify as consumers focus more and more on health and prevention. This is partly due to a strong tradition for herbal medicine in the country but also to the growing interest in more natural lifestyles in Tunisia.
The competitive landscape within herbal/traditional products in Tunisia is expected to remain fragmented over the forecast period with a mix of domestic companies and the presence of some international brands. Domestic companies currently hold leading positions within the market, leveraging their knowledge of local herbs and traditional remedies to cater to the needs of Tunisian consumers.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Tunisia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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