Herbal/traditional categories are expected to register robust growth over the forecast period. Only herbal/traditional cough, cold and allergy (hay fever) remedies is set to see its market size stagnate, and then only in the second half of the forecast period.
Multiple Canadian brands offer herbal/traditional products in a broad range of categories, with distribution through mainstream channels like grocery retailers, pharmacies, health and personal care stores and e-commerce. Local brands include Vancouver-based Organika, which is sold through brick-and-mortar retailers like Shoppers Drug Mart pharmacies and Loblaw grocery stores and e-commerce retailers like Amazon.
The category is set to be impacted by new Health Canada new labelling regulations for Natural Health Products (NHPs), which were announced by Health Canada in mid-2022. The new labelling requirements mandate specific labelling requirements for NHPs, such as the inclusion of a Product Facts Table.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Canada with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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