Over the forecast period, the popularity of herbal/traditional products in Switzerland is likely to improve further, aligned with the overall consumer trend of favouring natural options as part of a bigger health and wellness focus. Although medical professionals will likely continue cautioning against the extensive and unmonitored use of herbal/traditional products, Swiss consumers will generally feel confident taking these remedies to treat common ailments, rather than resorting to chemical-based products for self-medication.
As consumers make healthy living a bigger priority in the years ahead, they will keen to try different herbal/traditional remedies. Social media will be a key channel for brands to roll out new products, embracing the help of influencers to test and try different new products.
While herbal/traditional topical analgesics remains relatively small in 2023, awareness and interest in such products will allow it to perform the strongest in percentage value growth terms, as topical CBD options used for pain relief gain further appeal. In fact, one major driver of growth in sales of topical analgesics/anaesthetic towards the end of the review period was the continuously expanding selection of CBD-based products that are available in the category.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Switzerland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Switzerland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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