There is scope for growth in herbal sleep aids, as demonstrated by trends seen in the sleep aids category whereby a number of brands are offering herbal options. Peruvian consumers value natural products, which are perceived as healthier, as well as being generally being more affordable than pharmaceutical remedies.
Herbal pharyngeal preparations also shows promise, as such variants offer an economical option to consumers while also being perceived as kinder to the body, with wide availability across retail channels, pleasant flavours, and fast-acting qualities. Again, here we see crossover trends with another category – coughs, cold, and allergy (hay fever) remedies.
Dietary supplements also demonstrates crossover trends with herbal/traditional remedies, whereby there is a strong focus on products which are perceived to assist with mental wellbeing. According to reports published in early 2023, many Peruvian people struggle with their mental health and, as psychiatric care is still considered a taboo subject my many, in additional to being hard to access and expensive, many people turn to consumer health products which are targeted to mental wellbeing.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Peru with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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