Herbal and traditional products hold significant importance for Nigerians, not only due to their perceived safety but also their cost-effectiveness. The category is anticipated to sustain its popularity among consumers, with strong demand set for the forecast period.
As consumers increasingly prioritise a balanced approach to health and wellness, incorporating both conventional and herbal medications, the category is well-positioned. There is a growing inclination towards utilising ingredients that previous generations relied on for curing ailments.
In the past, herbal and traditional medications were typically prepared at home by individuals. However, there has been a shift towards modernisation, with production now occurring on a larger, industrial scale.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Nigeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Nigeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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