The market for herbal/traditional products is expected to grow steadily in value over the forecast period. This growth is set to be driven by the general increase in interest in packaged herbal/traditional products, consistent advertising efforts, and social media articles and radio programmes promoting the benefits of these products.
Local producers are expected to perform better in the long run, since Romanian consumers are becoming more interested in purchasing natural products manufactured locally. This is because consumers in the country are familiar with domestic plants, alongside a desire to support the local economy.
E-commerce continues to grow in importance as a distribution channel in herbal/traditional products, and many manufacturers are looking to develop or launch their own e-commerce platforms to take advantage of the growing demand. However, competition with the major players in e-commerce, such as the Danish online retailer, Matas, is fierce.
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Understand the latest market trends and future growth opportunities for the Herbal/Traditional Products industry in Romania with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Herbal/Traditional Products industry in Romania, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Herbal/Traditional Products
Botanicals or traditional remedies are products that have a long tradition of use, decades of established reputation, and are considered alternative remedies to standard medicine. Traditional medicine remedies such as Ayurveda, Traditional Chinese Medicine (TCM), Unani, Kampo, etc. are included. Homeopathic remedies are excluded. Only packaged products are tracked.
See All of Our DefinitionsThis report originates from Passport, our Herbal/Traditional Products research and analysis database.
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