Sales of edible oils are projected to continue declining in retail volume terms over the forecast period. Some products such as sunflower, corn and soy oil are expected to suffer from being perceived as unhealthy.
Private label is likely to retain its dominant position in edible oils with most consumers now being familiar and comfortable with the quality of the products on offer and as such are unlikely to see any significant benefit in switching back to branded alternatives. Therefore, with private label having such strong traction in edible oils, brand manufacturers (particularly in olive oil) are focusing on elevating their brand positioning through exclusive packaging, high-quality ingredients, flavours, certifications and so on in order to differentiate their products.
Rapeseed oil and olive oil are expected to be the two largest and most dynamic categories within edible oils over the forecast period. Although both categories are projected to record losses in retail volume terms during the early years of the forecast period sales should stabilise by the end of this period.
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Understand the latest market trends and future growth opportunities for the Edible Oils industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Edible Oils industry in Norway, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Edible Oils
This is the aggregation of olive oil and vegetable and seed oil (which comprises of corn oil, palm oil, rapeseed oil, soy oil, sunflower oil, and other edible oil). Please note blended oil that contain over 50% of one type of oil are categorised in that category, e.g. blended oil with 60% soy oil is categorised in soy oil; whereas blended oils with less than 50% of a specific type of oil are categorised in other edible oil. Includes: Pre-packaged edible oils products purchased by consumers through legally established retail channels. Excludes: Unpackaged/bulk oils, i.e. instances where consumers bring an empty container or plastic bag to be (re)filled with cooking oil. Example: Minyak curah in Indonesia.
See All of Our DefinitionsThis report originates from Passport, our Edible Oils research and analysis database.
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