A contraction in volume sales growth is expected for the first years of the forecast period as disposable incomes continue to be limited amid high inflation, prompting consumers to prioritise their basic food basket. Soup will suffer from the changing dietary habits of many Colombians who are no longer including soup in their meals, but also due to unhealthy perception of many of these products.
Although price continues to be a major focus for local consumers when making purchasing decisions, Colombians are also looking for products to treat themselves. In line with the health and wellness trends and increasing demand for greater transparency regarding packaged food (front-labelling legislation), bold displays of specific health and functional claims are expected to become more prevalent, such as those highlighting novel ingredients in pizza (for example, cauliflower-bases), and high protein levels.
Colombian consumers are demanding a greater variety of plant-based products for lower prices. An ongoing but slow shift in perception of prepared food products will prove to be a pivotal factor contributing to consumption of ready meals (most significantly) and soups.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Colombia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Colombia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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