With the return to normal routine, Taiwanese consumers are transitioning back to busy working lifestyles, leaving less time for home cooking. This shift has led to an increased demand for easy-to-cook meals and soups that can be enjoyed in just five to 10 minutes after work.
Convenience stores are actively engaging in collaborations with restaurant operators to create co-branded meals and soups. Examples include "Spicy Hot Pot" from Haidilao or "XO Chili Sauce" from Din Tai Fung, contributing to increased sales.
The design of soup bags or hot pot broth packages aims to reduce cooking costs for consumers. These items are strategically placed next to the food section in retail channels, making it convenient for consumers to pick them up and encouraging more people to purchase and cook at home.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Taiwan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Taiwan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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