The forecast period for meals and soups in Georgia underscores convenience as a pivotal driver, paralleled by an escalating demand for quality. The allure of frozen ready meals as the predominant subcategory is underpinned by a fusion of time-saving features and a resurgence of traditionally crafted dishes.
While ready meals surge, soup is charting a more modest course. The cultural tradition of home-cooked soups, brimming with vegetables and meats, renders the packaged soup market a narrower niche.
As the ready meals market evolves, so too does the landscape of sales channels, with a pronounced pivot towards e-commerce. The reach of platforms like Glovo and Wolt is stretching beyond urban strongholds, fostering an environment ripe for online sales growth.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Georgia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Georgia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!