Increasingly busy lifestyles and the rising numbers of migrant workers and single-person households in Croatia should ensure retail volume sales of ready meals grow at a robust pace throughout the forecast period. Given the ongoing cost-of-living crisis and the likelihood that inflation will remain elevated for some time, products that have a lower price positioning or are perceived to offer better value for money are expected to perform strongly in the category in the short-to-medium term.
Prepared salads is projected to remain by far the best performing category within meals and soups in retail volume growth terms over the forecast period. This is mainly due to the increasing adoption of vegan, vegetarian and flexitarian diets in Croatia, though as busier lifestyles leave people with less time for meal preparation, rising appreciation for the convenience of such products should become a more important driver of demand.
Due to the strong consumer preference for home-made varieties, it is expected soup will remain underdeveloped and continue to expand at a markedly slower pace than ready meals and prepared salads over the forecast period. Nonetheless, the convenience and affordability of packaged soup should ensure retail volume sales increase steadily.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Croatia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Croatia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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