While shelf stable meals have long been part of this retail space in the Philippines, we are seeing a progression towards frozen ready meals – such as seen with the aforementioned Purefoods, for example. Mrs Garcia’s Meats is cited as another brand to watch in frozen meals, with the company already present in supermarkets and hypermarkets for its meats per se.
Prevailing health and wellness trends, as supported and promoted by the government in the country, are likely to influence trends in meals and soups. Specifically, we note the aim of the government to abolish trans-fats in processed foods which, in turn, could affect certain types of ready meals.
While ready meals are more geared towards home consumption, soup brands such as Campbell’s and Jolly (from Fly Ace Corp) are in a unique position to capitalise on partnerships with foodservice establishments. Indeed, with the ongoing rebound of foodservice and the support which on-trade businesses are seeing, from technology developments to policies, the time is ripe to develop such relationships.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Philippines with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Philippines, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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