Domestic origin is set to remain a major selling point for many of the leading brands in meals and soups during the forecast period, with the importance of being able to market products as being of Swedish origin likely to continue growing for the foreseeable future. The most important way for Swedish brands to denote the local origin of their products, printing the Från Sverige logo prominently on the front of packaging, is set to remain a very popular way to signal to consumers that products are manufactured in Sweden using locally-sourced ingredients, with the overriding message “Look for the Från Sverige-label when shopping” set to remain an important touchstone for many local consumers when shopping for the groceries.
The forecast period is expected to see private label make huge strides in meals and soups in Sweden as the high inflation that has prevailed in Europe in recent years has had the effect of encouraging consumers to consider private label as a viable alternative to their favourite brands. The result has been a wider group of consumers who are aware that private label offers quality that is comparable to many leading brands, but at much lower prices.
As mentioned above, one of the most interesting aspects of ready meals in Sweden is that many of the category’s leading players offer various online services that are tied to their ready meals in an effort to offer superior convenience to the busy professionals that form the core consumer base for ready meals in general. For instance, the Felix brand operates Felix Matklub, (food club), where members can register product codes from ready meals that are marked with the Felix Food Club logo, thus allowing them to obtain every 10th ready meal for free, or choose from other rewards and offers.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Sweden, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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