Ready meals are expected to witness strong growth in the upcoming years, as the busy demands of everyday life force consumers to search for quick and convenient solutions to support their nutrition. Demand for healthy ready meals is rising and this is expected to drive the development of new healthier options in this category.
Greek consumers are keen to purchase authentic and traditional foods in the ready meal aisle. They are also drawn to recipes inspired from well-known chefs.
Plant-based ready meals are on the rise in Greece, with a growing number of people choosing vegan products, either for ethical or nutritional reasons. Barba Stathis SA has a strong presence in the frozen ready meals category, and has enriched its product portfolio in early 2023 with a new series called 360° Plant Based Meals, consisting of four complete meal suggestions and combining plant-based meatballs with potatoes or rice.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Greece with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Greece, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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