Meals and soups are expected to maintain a healthy growth in retail volume terms over the forecast period. This will be consistent with normalisation of consumer lifestyles and the increased participation of women in the workforce which will support demand for convenient, time-saving meal solutions, as Saudis find themselves with less time for home cooking.
Frozen ready meals and frozen pizza look set to lead retail volume growth over the forecast period. These are comparatively well developed in terms of product variety and distribution, and hence are best positioned to profit from the growing consumer interest in ready meals generally.
E-commerce is expected to maintain a strong growth trajectory during the forecast period, albeit from a fairly low base. The pandemic acted as a catalyst for the rapid development of online platforms, alongside greater internet penetration and improvements around delivery.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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