The market of ready meals will continue to expand in retail volume terms over the forecast period, underpinned by changing lifestyles, busier schedules and an increasing demand for quick and nutritious meal solutions. Indeed, Hungarian society has undergone a transformation in terms of work-life balance, with time becoming an increasingly precious commodity for many individuals.
Health concerns will continue to shape new product development in meals and soups over the forecast period, as more Hungarians seek out convenient meal options that align with their dietary preferences and nutritional requirements. Free-from products, gluten-free and low-sodium offerings, are expected to have a higher demand, particularly when purchasing power recovers and consumers begin to favour health attributes over price.
Hungary has a rapidly aging population, with the number of adults aged 65 years or over having increased constantly during the past three decades. While older adults tend to be more cautious than their younger counterparts when it comes to food purchases, due to income constraints, many rely on ready-to-eat or convenience foods, as they find meal preparation difficult.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Hungary with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Hungary, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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