Convenience is set to become an increasingly important demand factor across all categories of cooking ingredients and meals in Ukraine during the forecast period and this is set to be very favourable for sales of meals and soups. The need to save time among Ukraine’s busy urban professionals is expected to drive sales growth across all categories of meals and soups and this applies equally to the country’s current war-ridden society as it will do to post-conflict Ukraine.
The forecast period is set to see considerable innovation in ready meals, with the leading names in the category expected to widen their product assortments via the addition of ready meals that offer exotic and unique taste experiences. As the Ukrainian population are increasingly exposed to international cuisine via social media and the broadcast media, they are becoming more interested in different types of dishes from around the world.
The forecast period is expected to see the entry of various newcomers to meals and soups as the anticipated recovery of demand once armed conflict comes to an end. This is set to result in higher levels of fragmentation in the category as these new players to launch products that compete with those of the incumbent leaders to attract the attention of consumers at a time when demand is expected to on the increase and many of the major players in the category are likely to be facing challenges.
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Understand the latest market trends and future growth opportunities for the Meals and Soups industry in Ukraine with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
Data and analysis in this report provides further detailed coverage dedicated to a comprehensive range of core packaged food categories.
If you're in the Meals and Soups industry in Ukraine, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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