Since the outbreak of COVID-19, packaged foods with longer shelf life has gained traction in many Kenyan households, being convenient, stable items to store within the home. Shelf stable soups are among the products preferred over soups served in restaurants or home-made due to the easy accessibility and durability of the packages.
The growth in urbanisation and middle and high-income earners is expected to drive demand for different soup flavours and products across the forecast period. Rising disposable incomes and the rise in living standards of the urban middle-class population is increasing the demand for soups, especially those that are quick and convenient to prepare.
The increasing demand for health and wellness products and food makes soup a great choice for consumers since it offers nutrition without adding many calories. Rise in product launches, such as vegan choices, will further boost the appeal and sales of soup, reaching vegetarian and vegan consumers.
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Meals and Soups
This is the aggregation of ready meals, pizza, food kits, prepared salads, and soup. Includes: These are products that have had recipe 'skills' added to them by the manufacturer, resulting in a high degree of readiness, completion and convenience. Food kits is an exception where typically the extent of preparation is much shorter than other meal products; includes meal kits where consumers are to put together pre-portioned ingredients and cook with the guidance of recipe cards. Ready meals are generally accepted to be complete meals that require few or no extra ingredients. However, in the case of shelf stable ready meals, the term also encompasses meal 'centres’; for food kits, they do require a degree of cooking and preparation. As such, some meals may require cooking (ready-to-cook); others may simply need reheating, prior to serving (ready-to-eat). Excludes: Any products sold unpackaged and/or by weight, including food sold from a retail deli counter.
See All of Our DefinitionsThis report originates from Passport, our Meals and Soups research and analysis database.
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