Over the forecast period, the performance of vitamins is expected to be driven by the continued popularity of multivitamins, which are anticipated to remain the most dynamic category. Algerian consumers tend to favour combination products that address a broad range of health concerns, perceiving them as offering better value for money.
Women will remain a key target audience for multivitamins, as they are typically more invested in health and wellness, particularly during pregnancy and as they age. Multivitamins will continue to appeal to women over 40, as well as to those seeking an energy boost.
Paediatric vitamins are projected to remain one of the strongest-performing categories within the broader vitamins market. Although this segment only emerged recently, it has developed rapidly, with both imported brands like Sargenor Enfant and Gelphore Nutrivit, as well as domestic brands like Arginor Enfant, gaining prominence.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Algeria with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Algeria, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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