Consumers in Azerbaijan are becoming more educated about the importance of a healthy and balanced nutrition and are becoming open to the idea of supplementing their diet with vitamins where deficiencies exist. Multivitamins will likely continue to drive overall category growth as they represent a complete solution that can be taken by the whole family if necessary.
There was a spike in demand for vitamin C during the pandemic due to its strong links the boosting immunity. Although sales of vitamin C are projected to see a small decline in retail volume terms over the forecast period they will likely still remain well above pre-pandemic levels.
The local production of vitamins in Azerbaijan is still underdeveloped. Consumers do not have confidence in the quality of local products while they also face significant competition from imported brands which are in great demand.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Azerbaijan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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