Vitamins are expected to remain an essential part of the Swedish consumer health landscape. While the rate of retail volume growth will be much slower than during the review period.
During the forecast period, retailers are likely to continue to increase their investment in their private label lines, including those in vitamins. Private label vitamins are already offered by a multitude of players in various retail channels, such as Life (store-based and online health care store); pharmacy chains including Apoteket and Apotek Hjärtat, and online-only pharmacies such as Meds, as well as grocery retailers.
The major players are set to continue to focus on developing their e-commerce capabilities over the forecast period and at the same time, new, smaller players will continue to enter the market. This will continue to drive strong competition and growth within the e-commerce channel, which will result in lower prices for consumers.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Sweden with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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