Multivitamins are seen as a kind of insurance policy for many consumers, and the category is set to see continued growth over the forecast period. However, as Danes become more knowledgeable about vitamins and supplements, they increasingly select specific products targeting more specific ailments and health goals.
Multivitamins is a mature subcategory, and product innovation will be key for continued growth over the forecast period. Segmentation and product development that target niche consumer groups may help support continued growth.
Over the forecast period, consumers will regard vitamin consumption as an accompaniment to an improved diet, physical activity and other positive lifestyle changes. As a result, vitamin consumption will maintain its value sales in parallel with interest in healthier lifestyles and dietary improvements.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Denmark with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Denmark, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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