The vitamins category is set to return to, albeit modest, volume growth in the forecast period. Growth will be supported by the ongoing rise in consumer health awareness and the growing interest in the role of nutrition in maintaining health and wellbeing.
The other single vitamins category is expected to achieve the best growth during the forecast period. As well as the potential provided by a relatively low level of penetration, this category is set to benefit from the increasing sophistication of consumer understanding of diet and nutrition.
The competitive landscape within vitamins is expected to become more fragmented during the forecast period. The number of brands has been increasing during the latter part of the review period, and there is a wide range of products available across categories.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Finland with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Finland, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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