Despite the ongoing economic crisis, retail volume sales of vitamins are expected to register healthy growth over the forecast period. With per-capita consumption still low compared to other countries in the region, the category still has much potential for expansion.
With the Argentinean market for vitamins remaining underdeveloped, it is likely that more multinational companies will enter the category during the forecast period. One possible contender is Swiss Nestlé SA (GBO), following its purchase of the major brands of The Bountiful Company, a US manufacturer of vitamins and nutritional supplements, in 2021.
E-commerce is expected to pose increasingly strong competition to bricks-and-mortar retailers over the forecast period. Online sales rocketed during the initial phase of the pandemic and the channel continued to perform strongly in 2023.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Argentina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Argentina, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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