Vitamins will register healthy constant value growth over the forecast period, but this growth will be from a higher baseline, due to the elevated value sales that have come about due to concerns around COVID-19. Consumers will still continue to be wary of the COVID-19 virus for some time and will place an ongoing higher value on their health, with the taking of vitamins becoming more common as an ongoing lifestyle trend.
There was a large increase in sales of paediatric vitamins and dietary supplements due to the pandemic, as parents were scared about their children’s response to the COVID-19 virus and wanted to do whatever they could to protect their children. Whilst many parents have stopped giving their children these extra vitamins, sales will remain strong over the forecast period, as parents are increasingly aware of the benefits of giving children vitamins as supplements for their health.
Ta’am Teva-Altman General Partnership is expected to maintain its lead in vitamins in the upcoming period, despite losing marginal share to smaller players listed under “others”. Its Altman brand, however, remains one of the most popular ranges in vitamins.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Israel with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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