Vitamins is expected to post impressive growth in volume and current value sales throughout the forecast period. Per capita consumption of these products in Morocco is still comparatively low, hence the category has plenty of room for further expansion.
While vitamin C is predicted to remain the most dynamic category, it is expected multivitamins will continue to account for the largest share of total vitamins volume and current value sales in Morocco over the forecast period. Many consumers favour multivitamins for the sake of convenience, but also because they offer a wider array of benefits as compared to single vitamins and are therefore often considered to offer better value for money.
Despite the broadly positive outlook, a number of factors could constrain growth potential for vitamins over the forecast period. For example, the adoption of healthier eating habits and the increasing availability of packaged foods and beverages fortified with essential nutrients may make some consumers less inclined to buy vitamins, particularly while high inflation continues to erode purchasing power.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Morocco with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Morocco, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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