Negative demographic growth, significant market saturation and maturity of most of the vitamins categories are all set to limit the growth potential of vitamins over the forecast period. Despite innovation and frequent key new launches, the future growth of vitamins is set to be significantly slower compared to that of the review period due to limited consumer demand and a shrinking consumer base.
Due to its significant use in combination with other medications, vitamin B is expected to record the fastest retail value growth over the forecast period, followed by Vitamin D. Vitamin B is set to remain popular both among those taking other medications and those who are taking vitamin B to maintain good health of their nervous system.
The expansion of e-commerce is set to improve the availability of and ease of access to vitamins in North Macedonia going forward. Sales via this distribution channel will continue to experience a double-digit increase over the forecast period.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in North Macedonia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in North Macedonia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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