With the South African economy struggling, more consumers are opting to cut out vitamins from their shopping baskets. Those who are continuing to purchase vitamins remain a niche group of consumers, such as those who consume them for health reasons.
Despite, the narrowing popularity of vitamins to a niche group of consumers, such people will seek more interesting formats in their vitamins. Consumers will increasingly seek vitamin supplements that coincide with their lifestyle as many find it challenging to swallow capsules.
During the review period, consumers also often sought out vitamin supplements for their pets. Many consumers are realising that the kibble options for their pets are not conducive to their pets’ health.
Delivery:
Files are delivered directly into your account soon after payment is received and any tax is certification is verified (where applicable).
This report comes in PDF with additional info in Excel included.
Understand the latest market trends and future growth opportunities for the Vitamins industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Africa, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
If you purchase a report that is updated in the next 60 days, we will send you the new edition and data extraction Free!