Players such as Herbalife, Amway, Omnilife, and Scentia Perfumeria SA, among others, are expected to see positive sales growth over the forecast period. This channel is well defined in the Guatemalan market, with an extensive network of independent sellers offering a broad range of items within the vitamins category.
Multivitamins is beginning to see a decline in retail value sales, following years of positive growth. Guatemalan consumers have been prioritising purchases of household essentials, and cutting back where possible given the challenging macroeconomic environment affecting the country.
Vitamin B sales have remained steady in the market, as consumers turn to this vitamin to address a number of matters, including pain, inflammation, issues of the nervous system and to strengthen the immune system. With vitamin B having seen steady sales over the review period, it is expected to see growth over the forecast period, as well.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Guatemala with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Guatemala, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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