Consumers will increasingly prioritise their health and will be more open to taking preventative measures, such as vitamins, to ensure long term health. As such, vitamins will register moderate constant value growth over the forecast period.
There will be growth in the supermarket channel over the forecast period. Presently, vitamins are typically purchased from pharmacies, and vitamins are often located behind the counter, which limits consumer interaction.
Women will remain the main target audience for multivitamins over the forecast period. As a consumer segment, women are generally more conscious about their health, and they often need a boost during menstrual cycles or when pregnant or during the menopause.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Cameroon with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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