Vitamins in Belgium is expected to see positive, if modest, retail volume and value (constant 2024 prices) growth through the forecast period. This performance is informed by growing awareness of the benefits of a regular intake of vitamins and dietary supplements.
With more and more consumers following specific diets, such as eating less meat and fish and/or consuming only local fruits and vegetables, the demand for vitamins is only expected to rise in the forecast period. The health and wellness and healthy eating trends remain key push factors for the use of vitamins as part of a regular diet.
In terms of vitamins and food supplements, the category’s prospects could gain momentum from personalised or customised singe vitamins and multivitamins packages. Indeed, while doctors often prescribe vitamins to patients in light of the results of blood tests, this practice could generalise to incorporate companies.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Belgium with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Belgium, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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