Heightened health awareness since the pandemic, and a desire to adopt a preventive approach to health by supporting one’s immune system, is likely to continue driving demand for vitamins (both single and multivitamins) over the forecast period. Nevertheless, single vitamins is predicted to continue outperforming multivitamins as consumers focus on specific health concerns.
Multivitamins that are segmented by positioning are continuing to gain consumers’ interest, including those that target the elderly, men and women and their specific needs. Unlike standard vitamins, "premium” multivitamins that offer both pills and liquid formats in their range, are expected to gain further share within the category in the future.
Pharmaceutical manufacturers that have launched vitamins are making considerable efforts to emphasise the unique features of their products in an attempt to gain share and potential leadership of the category. This trend is especially evident as health-conscious consumers are on the rise in South Korea, making the composition of vitamins that captivate consumers a key area of competition.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in South Korea, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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