While further declines in retail volume and value (constant 2023 prices) sales are projected for 2024, as the category continues to stabilise following growth spikes during the COVID-19 crisis, a return to slight-to-moderate increments is expected as the forecast period progresses. Immunity and health prevention still play an important role for Slovak consumers, even if the intensity and frequency of purchases is steadier than in 2020-2021.
All types of vitamins are expected to face increasing competition from functional food and soft drinks and sports nutrition, all featuring added vitamins. The COVID-19 pandemic has accelerated health awareness among Slovak consumers, who are expected to increasingly seek multifunctional products enriched with vitamins C and A, B6, B2 and B12, etc.
The COVID-19 pandemic triggered an influx of new brands. However, as demand stabilises, brands need to be differentiated, such as by providing added-value properties, to prevent consumers from switching to branded competitors or private label.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Slovakia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Slovakia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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