Multivitamins are increasingly moving away from offering broad spectrum products suitable for any type of consumer to focusing on specific segments. Examples are brands such as GNC Women´s, which is a multivitamin specifically designed for in hair, skin and nails or the Enercaps brand from South American Express SA, which is an energy booster.
Dengue fever, which is caused by a mosquito bite, continues to be a serious health threat in Bolivia and there have been several outbreaks in recent years. This will benefit sales of vitamin B over the forecast period, as there is a belief among some consumers that vitamin B protects the skin from mosquito bites.
While vitamin E is a common ingredient in many skin care products, it is not a popular vitamin as a standalone product. However, this may change over the forecast period, with vitamin E becoming more popular as a standalone product that provides moisturising benefits for the skin.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Bolivia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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