The outlook for vitamins over the forecast period is bright, with good growth projected in retail volume and value (constant 2023 prices) sales. Overall demand is set to be buoyed as rising health awareness in Kazakhstan encourages more people to start regularly taking vitamins as a preventive measure against nutritional deficiencies and various illnesses, or as a treatment to help alleviate the symptoms of existing conditions.
In the short to medium term, vitamins retail sales are expected to increase through the iHerb site in Kazakhstan. Consumer confidence in vitamins is growing following their perceived successful use during the COVID-19 pandemic.
Prices of vitamins are not regulated by the Tariff Regulatory Authority. While Amway Kazakhstan is set to remain the clear leader in retail value terms with a strong share at the end of the review period, the remainder of the competitive landscape is fragmented.
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Understand the latest market trends and future growth opportunities for the Vitamins industry in Kazakhstan with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Vitamins industry in Kazakhstan, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Vitamins
This report originates from Passport, our Vitamins research and analysis database.
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