The normalisation of consumer lifestyles and full reopening of training facilities, including gyms, sporting, training and exercising venues etc will support the development of sports nutrition products in the upcoming period. Consumer demand for sports nutrition is set to remain solid, with one of the strongest performances within consumer health.
Sports protein RTD is set to achieve the fastest retail value growth over the forecast period. Since this is a relatively young and underdeveloped sports nutrition category it faces significant future growth potential.
Sports protein powder will continue to lead current value sales in sports nutrition over the forecast period, remaining the favourite product amongst serious gym goers, particularly bodybuilders. Sports protein powder is fairly saturated in Bosnia and Herzegovina, with the shrinking consumer base (due to population decline) a key barrier to volume growth over the forecast period.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Bosnia and Herzegovina with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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