Since the COVID-19 pandemic, more consumers have taken their health and wellness journeys more seriously. More consumers have found various sports and exercise routines that work for them and that fit in with their schedules.
For many consumers who are leading busy lifestyles, they often seek convenient snack options that can easily be carried with them throughout their day when they do not have the opportunity to have a meal. For many consumers consumption of protein/energy bars goes beyond sports nutritional purposes.
For the majority of the review period, the only format of sports nutrition products was powder. However, many consumers find it time consuming to measure out the powder for each use.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Africa with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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