The forecast period is expected to see sports nutrition continue to record positive sales growth and this is set to be based on rising interest in sport and exercise among the local population. In addition, the increasing demand for convenience, especially among the busy and dynamic urban confessionals that form the core consumer base for sports nutrition, can be expected to continue driving demand for sports nutrition in Norway, especially protein/energy bars and, to a lesser extent, sports protein RTD.
E-Commerce is set to remain by far the leading retail distribution channel for sports nutrition in Norway over the forecast period, accounting for more than three-quarters of category sales, a proportion that is rising steadily year-on-year. Among all consumer health categories in Norway, sports nutrition is the one in which the highest proportion of sales is accounted for by e-commerce.
The forecast period is expected to see sports non-protein products generate positive sales growth, with the popularity of these products increasing in line with rising consumer interest in exercising on a regular basis and/or participating in sport. While sports protein products are already widely considered to be essential staple products for anyone who is serious about exercising or working out in a gym, interest in a wider range of other non-protein supplements such as creatine, pre-workout products and energy supplements, among many others, tends to be limited to committed fitness enthusiasts and very frequent gymgoers.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Norway with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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