The future of sports nutrition is positive in Slovenia. Despite significant inflation, sports nutrition has seen growth over the review period, being consistently purchased across all product categories.
One of the major obstacles to the expansion of sports nutrition in Slovenia is the relatively low income of younger consumers. This demographic shows the greatest interest in purchasing sports nutrition products and possesses a general interest in sports.
A continuous growth in e-commerce is expected in Slovenia, with a permanent shift towards the digital realm. Slovenian consumers persist in utilising e-commerce to seek competitive offers and products with a favourable price-quality ratio.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Slovenia with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
If you're in the Sports Nutrition industry in Slovenia, our research will help you to make informed, intelligent decisions; to recognise and profit from opportunity, or to offer resilience amidst market uncertainty.
Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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