Sports nutrition is set to continue to expand its offer and broaden its consumer base, bringing an increasing number of women into a space that has historically been dominated by men. Women-specific formulations and packaging have been visible for years, but they are likely to have a stronger impact as a customisation trend and the female consumer base are growing fast.
Cognizin is an ingredient that is being linked with increased focus, mental health and brain activity. There are not many sports nutrition brands offering products with this supplement, but the potential is high.
Most sports protein RTD drinks are presented in small plastic bottles. While buying in bulk might be cheaper, it requires a place to store them.
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in Czech Republic with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
Key trends are clearly and succinctly summarised alongside the most current research data available. Understand and assess competitive threats and plan corporate strategy with our qualitative analysis, insight and confident growth projections.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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