The health and wellness trend in South Korea is set to drive the further strong performance of sports nutrition over the forecast period, as consumers continue to review their health goals, which may include greater participation in physical activity. However, whereas in the past, there was a general perception that only exercise enthusiasts or professional athletes consumed protein-based products including sports nutrition, various protein products that are portable and can be consumed easily on the go are gaining in popularity.
Sports protein RTD will remain the most dynamic performer over the forecast period and continue to gain share from traditional sports protein powder, as busy consumers require more convenient formats for on the go. Further development is likely in terms of ingredients to suit various lifestyle choices and dietary requirements.
In line with greater interest in health and wellbeing which encompasses physical activity and diet, local consumers are also more likely to adopt a holistic approach to their goals by signing up for premium, differentiated “personal health consultations” that recommend specific exercises and dietary supplements tailored to each customer based on abundant data and algorithms. This type of service is offered by Maeil Health Nutrition – Personal Selecs (Selecs by Maeil Dairies Co Ltd is the overall leading brand of sports nutrition).
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Understand the latest market trends and future growth opportunities for the Sports Nutrition industry in South Korea with research from Euromonitor International's team of in-country analysts – experts by industry and geographic specialisation.
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Sports Nutrition
These nutritional products improve physical endurance, increasing muscle growth/development/mass, or speeding recovery after exercise. Sports nutrition is targeted at serious athletes and gym-goers, and their principal purpose is to build muscle and to boost energy. Sports Nutrition tracks two types of products: Protein and Non-Protein. Sports protein include bars, powder and ready-to-drink (RTD) offerings. Sports Non-Protein include products that do not have protein as its core ingredient. They can be used to repair muscle or as energy/endurance booster. Note: Mainstream sports nutrition products such as sports drinks (e.g. Gatorade) or energy drinks (e.g. Red Bull) are not included here. Energy and sports drinks are tracked in the Soft Drinks system.
See All of Our DefinitionsThis report originates from Passport, our Sports Nutrition research and analysis database.
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